Umair who joined Wijeya Newspapers in 2008 was the first employee of the company who was recruited to focus the Digital Media side of the business.  He spearheaded the Digital Revenue side of the business over the past 8 years and currently Wijeya Newspapers generates 60% of Direct Digital Ad placement market share in Sri Lanka. Umair was one of the first Digital Advertising specialists in Sri Lanka who has worked with over 500 brands over the past 8 years. Further He has introduced concepts of Content Marketing and Native Advertising and played a lead role in introducing WhatsApp news alert services in Sri Lanka. He’s a Chartered Marketer of the Chartered Institute of Marketing, UK and a MBA Holder of the Bucks New University UK.