Virginia Lavín Amirola is an editorial strategist for online and off-line media. She is the Editorial Director of La Factoría, the content marketing business unit at Prisa Noticias, Spain's leading news media company. The team creates multi platform owned media for major brands. Their strengths are high editorial standards, a thorough understanding of the online, offline and broadcast production and strong expertise in understanding the role of editorial content to create brand and company value.
Some of La Factoría’s international clients are: Netflix, Mazda, Siemens, Renault, Air Europa, Amadeus, and national: BBVA, El Corte Inglés or Aena.