Xavier van Leeuwe (1975) has over ten years of experience as a marketing executive in media companies Telegraaf Media Groep, de Persgroep and NRC Media in the Netherlands. At NRC Media, Xavier has successfully lead his team from decline to growth by building a customer-centric and data-rich culture at a news organisation with 189 years of heritage in Amsterdam. Prior to being a media executive, Xavier worked several years as a financial and political journalist in the Netherlands. He started his career as a researcher for The United Nations in Geneva. Xavier has helped media companies with actionable insights and has been speaker at newspaper conferences in Antwerp, Amsterdam, Cologne and Atlanta. He is an active blogger for INMA.org and publishes a frequent and free newsletter Changemediaforgood.com. Xavier is a cum laude Master in Business Administration from Erasmus University Rotterdam and holds a Post-Master degree in Journalism from that same university.