Yvette has spent her career delivering positive business outcomes for media organisations by solving customer problems.

She is currently the Product Manager for Stears Business, a Nigeria-based publication providing long-form insight pieces focused on Nigeria’s economy. Stears Business is part of Stears, a digital information & data company with a straightforward mission of making it easy for customers to find valuable information on Africa. At Stears Business, Yvette launched and continues to deliver on business objectives for the flagship subscription product.

Before Stears Business, Yvette was Head of Audience Engagement at BusinessDay, Nigeria’s oldest business daily. She was responsible for making the audience more legible to the newsroom and the newsroom legible to the audience. She also led the digital transformation of the newsroom.

As a Product Manager, Yvette is passionate about harnessing empathy and context to deliver strong business performance. Yvette loves to talk about African fiction, technology and the media. In her spare time, she welcomes a challenge in table tennis.