Reader Revenue Strategies
This WAN-IFRA Study Tour kicks off at the end of World News Media Congress Day 3 in Glasgow (afternoon of 3 June). We will first visit with Scottish newsbrands to hear about their reader revenue strategies. Following meetings in Glasgow, we will travel together to London that evening and resume a busy itinerary with visits to British publishers (4-5 June).
This 2.5 day tour will focus on conversion strategies for publishers with marketing & outreach (including newsletter & social media engagement) the registration process, pricing strategies and how to retain subscribers and members.
Get Inspired!
British publishers have developed uniquely individual reader revenue strategies. From membership at The Guardian to a hard paywall at The Times, this Study Tour will explore all facets of digital subscriptions and membership, focusing on marketing offers, new acquisition, user registration & much more.
Who should attend the Reader Revenue Study Tour?
CEOs, Publishers, Editors-in-Chief, Digital Directors, CDOs, Marketing Directors - any executive with responsibility for growing digital subscriptions!
Past visits on WAN-IFRA Study Tours include: Buzzfeed UK, The Guardian, BBC, The Financial Times, The Telegraph, News UK, and The Independent.
Powerful Peer-to-Peer Networking
One of the most valuable takeaways from WAN-IFRA Study Tours are the lifelong contacts that you make spending the week with industry colleagues. Study Tour delegates hail from around the world, making the on-site discussions very unique when you have perspectives from 5 continents participating in the conversation.
WAN-IFRA Study Tours offer you the platform to engage with international peers and to ask the critical questions affecting your business and exchange approaches, strategies and methods that are working in markets around the world.
This WAN-IFRA Study Tour is part of the World News Media Congress family of events.