Through news media case studies and audience intelligence experts presentations, participants will get useful insights for designing and implementing their own full-fledge Data strategy. From selecting the tools and services adapted to their needs to defining and monitoring key analytics, participants will learn how to:

• Increase news content's impact
• Improve news production operations' efficiency
• Optimise users' conversion rate from occasional reader to subscriber
• Develop innovative products that meet audience expectations
• Streamline content distribution on social media networks
• Provide advertisers with relevant audience data that reflect actual media reach
• Enable programmatic advertising capabilities.