Sessions 2

SPONSORED SESSION: ACCELERATING DIGITAL TRANSFORMATION

Location: 
Official timetable based on Mexico City business hours - ONLINE

 12:30 PM CDMX / 1:30 BOGOTÁ · 3:30 PM BUENOS AIRES/ SAO PAULO · 7:30 PM MADRID

Accelerating Digital Transformation has been top of mind in 2020. This has been a year of great challenges, with all of us looking for new ways to work, study, buy, connect and stay closer to one another, even when we can’t be physically together. As a result, when COVID-19 hit in early 2020, organizations from all around needed to rethink and accelerate their processes towards digital transformation. In this session, we will talk about how Facebook is collaborating with newsrooms in LATAM to accelerate their digital transformation, followed by an insightful conversation led by Tim Griggs where publishers that have participated on Facebook Accelerator program will share learnings and how they are preparing for 2021.

Moderator 

Speakers 

  • General Manager for Consumer Market - Direct to Consumer and Subscription, Digital and Growth Strategy, P&L, Folha de S.Paulo, Brazil
  • CEO, La Gaceta de Tucumán, Argentina
  • Global Program Director, Facebook News Accelerator
  • Audiences General Editor, Grupo Copesa

Shariff