10:30 AM CDMX/11:30 BOGOTÁ · 1:30 PM BUENOS AIRES/ SAO PAULO · 5.30 PM MADRID

Our industry has gone through a massive transformation in recent years, adapting business models and searching for new talent and new skills that needed to be introduced into the company, but the most difficult challenge is the change of culture, and how this can be achieved.

The 19th* was born with the DNA of diversity and a culture of change, offering, not only free journalism that reimagines politics and political coverage through a gender lens, but also an open digital platform that encourages dialogue and community building, and a newsroom that reflects the racial and socio-economic diversity of American women and is dedicated to communicating gender issues with empathy.

In 2016, RBS initiated a group-wide transformation by consolidating its core businesses, television, radio and newspapers, selling five of its eight newspapers and changing most of its leadership. In addition to a change in the business model, the new reality of the digital transformation brought further changes to the commercial and operational side of all media outlets. We discussed how RBS used "design thinking" to facilitate the transformation and implement the change.