Undoubtedly, despite its turbulence, the year has been crucial to strengthening the future of the Spanish media. We have seen not only how confidence in news brands has grown, but that they have become a fundamental landmark for Spanish society during the pandemic. Media houses invested in a type of journalism that was more committed, more reliable, more innovative and more empathetic, which was rewarded with the loyalty of readers through their subscription models. In 2021 we will face a more resilient business with less dependence on the advertising model thanks to this exercise. Let's hear from two of the main Spanish media about their experience.