The advertising ecosystem is evolving. Whether you’re just starting to think about a first-party data strategy or you are well on your way, there’s no denying that there’s a need for it. Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party data strategy. Learnings, achievements, failures - find out what they do differently than other publishers and leave with key take-aways for developing your own first-party strategy and regaining control over identity.

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