Reuters Digital News Report APAC Highlights - Trust, Pay & Gateways | Publisher Case Studies on Subscription Pricing & Retention
This session starts with a look at the future prospects for journalism and the business of news in APAC, followed by details of The Economist's retention strategy and then Amedia's "Journalism as a business" idea, where paid offers were developed through strategic management of data.
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Moderator
Director, Digital Skills Agency, Australia
Highlights from Reuters Digital News Report: trust, pay, and gateways in APAC
The pandemic has reminded much of the public of the value of independent professional journalism, convinced a growing minority in some countries to pay for it, as well as accelerated the shift to a more digital, mobile, and platform-dominated media environment. This session looks at key highlights from the 2021 Reuters Institute Digital News Report with a special focus on APAC markets covered and the future prospects for journalism and the business of news in the region.
Speakers
Director, Reuters Institute for the Study of Journalism, UK
Retention strategy at The Economist
Claire Overstall will explain how The Economist has turned from a strategy very focused on acquisition to a strategy of loyalty. She will present case studies on measures taken, what worked, or turned out to be unsuccessful. It includes a look at what she and her team are focusing on to further improve retention.
Speakers
SVP, Global Head of Customer, The Economist, UK
Amedia’s “Journalism as a business” idea: development of paid offers through strategic management of user data
A year-long churn-busting effort around engagement and loyalty has proven to be Amedia's most profitable use of such insights, saving the Norwegian publisher from a potential loss of 45,000 subscribers. Find out from Amedia's Chief Data Scientist, Igor Pipkin, how this was achieved.
Speakers
Chief Data Scientist, Amedia, Norway