Third Party Distributors and the Battle for Your Audience
Location:
Auditorio Getsmani, Level 2, Convention Center Cartagena de Indias
Maintaining a direct link with your audience is critical. While publishers have increased their use of distribution platforms, such as Facebook, Twitter, Apple News, and Google, they also want to maintain a unique destination for their readers. And while distribution platforms depend on the quality news provided by publishers, they do not feel responsible for sharing the costs of good journalism, nor do they want any distractions that might affect their revenue. How will this tension resolve itself?
Moderator
Professor of Professional Practice; Co-Director, Media, Economics and Entrepreneurship; Director, Future of Journalism at the Annenberg Innovation Lab, USA
Speakers
CEO, NZZ Mediengruppe, Switzerland
Managing Editor for Digital, The Washington Post, USA
Executive Vice-President of Product & Operations (TV, Print, Digital, Radio), RBS Group, Brazil
Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA