Print-Online Performance Gap

Just when one thought the old print vs. digital debate was no longer useful, along comes a study to stir the flames. Despite having been written off countless times in the past, the printed newspaper stubbornly refuses to die. It is astounding to witness the tenacity with which the more than 400-years-old news medium asserts itself in the digital era. The study suggests to play to the strengths of where newspapers’ audience and revenues mostly reside. A look into the reality of printed newspaper today and in the future. 

Manfred Werfel, Deputy CEO, WAN-IFRA, Germany.

Newspaper printing in digital world 

Axel Springer, Germany's leading newspaper manages to attract its reader base amidst the digital disruption, by adopting innovative methods and strategies following its publishing competence - A case study.

Knud Kraft, Head of Production, Axel Springer, Berlin, Germany.

Unconventional strategies

Learning from book publishing industry, how in spite of digital reach, printed book publishing is flourishing. What are the structural changes book publishing went through and how successful publisher turned it to their advantage.

Bimal Mehta, Executive Director of Vakil & Sons Pvt. Ltd., India.