Reader engagement through sub-brand

Times of India shares the experiences of reader engagement initiatives and is a case of sub-brand adding value to the main title. What is the project all about - A case study.

Vinita Nangia, Director, Write India, Times of India, India.

Social cause and reader engagement

Young Reader Initiatives and unique exercises at Fun Times - A case study.

Hiranthi Fernando, Editor, Fun Times, Wijeya Newspapers Ltd, Sri Lanka.