FIRST WAN-IFRA CONTENT MARKETING FORUM LATAM
Location:
Argentina Hall
Content Marketing is a million dollar industry, based on the creation of quality content for commercial purposes. Media companies have created content for more than a hundred years; what role are their playing in this industry? A series of presentations will provide key insights on Content Marketing trends, success stories and digital audience growth.
Moderator
New Media Adviser and Content Marketing Consultant, Ecuador
14:00 hrs - Content Marketing: Worldwide Trends
Speakers
Branded content strategist, USA
14:30 hrs - Accenture Interactive: a success story in Content Marketing
Speakers
Digital Director, Accenture Argentina
15:00 hrs - The Disney Digital Network
With a complex and fascinating focus on audiences and business, Disney is strengthening its native digital content and connecting exponentially with consumers whose first contact point will be interactive.
Speakers
Director, Disney Interactive, The Walt Disney Company Latin America
15:30 hrs - Creating an engaged digital audience
Speakers
CEO, Bitbol.la, Argentina