IN-CONFERENCE SESSIONS
These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.
14:00 hrs - Artificial intelligence in the Newsroom
80% of the revenue of a journalistic story is linked to the selection of a good photo and good title. The artificial intelligence applied in our photo and media banks will further enrich our selling power. Discover three practical examples that are possible today. Session sponsored by Woodwing.
Speakers
Manager, IT Technology Research Department, Grupo Expansión México, Mexico
14:30 hrs - Success cases: Monetization of video and audio advertising
The consumption of new formats and the emergence of new distribution platforms make us rethink the way we produce, distribute and monetize the contents.
Two success stories in the competitive digital video market and in the incipient and promising digital audio market. A leading multinational publisher in the business and economy content segment and a leading Argentine radio outlet in the sports segment, will share how they are leading digital monetization and what their challenges and opportunities are. Session sponsored by Smarty Content.
Speakers
Digital Commercial Manager, Grupo América / Radio La Red, Argentina
CEO, El Economista, Mexico
CEO, RedMas Audio.ad / Smarty Content Americas, Argentina
