Session 6: Audience Intelligence & Data Strategy
Create, understand and monetise your audience.
Increase referral from social media platforms and turn social readers into subscribers.
Driving digital initiatives
Insights of France's leading media publisher data and analytics strategy for optimizing audience engagement and revenue per user.
Speakers
Digital Analytics Manager, Lagardère Active, France
Social media and audience engagement at the WSJ
Speakers
Asia Digital Editor, The Wall Street Journal
Technology driven publishing for readership and revenue growth
Speakers
Head of Digital Strategy, English/ Malay/Tamil Media Group, Singapore Press Holdings Ltd, Singapore
