Media Transformation for Small & Mid-Size Publishers (annual meeting)
What works for the bigger players such as The New York Times and The Guardian isn’t always applicable to small and mid-size companies. This workshop will feature inspiring case studies from local newspapers that are truly transforming their business.
Promising trends in North America
A look at some of the best case studies coming out of the U.S. and Canada.
Speakers
CEO, Local Media Association, USA
Design-thinking boot camps spur growth at McClatchy
Driving culture change and digital revenue growth for McClatchy's newspapers.
Speakers
Director of Team Development and Intrapreneurship, McClatchy, USA
SMBs and digital marketing – a core competency
Some of the best examples of digital marketing and SMB strategy from North America.
Speakers
Founder, Dream Local Digital, USA
Tracking progress at RBS, Brazil
An update on the transformation strategy which initially focused on reader revenue, a new marketing approach and operational integration of newspapers, radio and television. Is it working? What are the current challenges for digital subscriptions, print strategy, new advertising models and the integration of newspaper and radio operations?
Speakers
Executive Vice-President of Product & Operations (TV, Print, Digital, Radio), RBS Group, Brazil