The Future: Advertising and Data
Location:
Auditorium
Moderator
CEO, Digital Content Next, USA
Head to Head: How different are the agendas of a publisher and a consumer brand owner?
Brands and media companies have their own business priorities. However they are united in the digital world by the same challenges. Looking for solutions may require them to work closer together in future, bypassing traditional intermediaries.
Speakers
Executive Vice President, COO, JP/Politikens Hus, Denmark
VP Public Affairs, Mars Incorporated, USA
Aligning data strategy with business goals
Media companies building their data strategy are facing challenging times, not only due to evolving regulations - though this is a key aspect this year. Betts will share how the Financial Times Group has successfully managed to align itself with common goals, data ownership and platform relationships.
Speakers
Chief Data Officer, The Financial Times Group, UK