Award-winning Nexo Jornal is Brazil’s most successful digital news startup. With its rich content and engaging storytelling, Nexo provides context to a national audience and impacts the current public debate in Brazil.

Co-founder Paula Miraglia shares the content strategy behind Nexo’s success. Key elements include a clear brand position and target audience definition, a focus on context and perspective for timely stories without covering breaking news, as well as creative and contemporary ways of telling stories. Paula will also reveal her recipe on how to turn heavy topics into engaging and immersive content for young, digital audiences, understanding their interests and needs and creating a strong sense of community around Nexo. 

Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on quality journalism and less on system and production issues.