Sessions 24

Advertising: Setting the right line of defence

Location: 
Auditorium, Ground Floor
Public acceptance of advertising in the UK hit a new low in 2018 according to Advertising think-tank, Credos. This finding could apply to many developed ad markets. Among reasons, a feeling of intrusiveness and the use of “suspicious techniques”. Rebuilding trust comes down to owning problems and helping brands to serve their campaigns to the relevant targets, in a trusted environment. Different initiatives are underway to create a better advertising ecosystem. Advertising has always been a revenue pillar for publishers, and like the others, it’s facing pressure to transform.

Moderator 

  • Chief Commercial Officer, DC Thomson Media, UK

Innovative research to prove ad effectiveness in newsbrands

Speakers 

  • Managing Director, News Scotland & News Ireland, UK

Head-to-head: A future for advertising in our business models

Speakers 

  • General Manager of Newspapers, Stuff Limited, New Zealand
  • Deputy Chief Executive Officer, Singapore Press Holdings Ltd., Singapore
  • Managing Director & Publishing Director, Le Parisien - Aujourd’hui en France (Today in France)
  • Chief Operating Officer, News UK

Shariff