Advertising: Setting the right line of defence
Location:
Auditorium, Ground Floor
Public acceptance of advertising in the UK hit a new low in 2018 according to Advertising think-tank, Credos. This finding could apply to many developed ad markets. Among reasons, a feeling of intrusiveness and the use of “suspicious techniques”. Rebuilding trust comes down to owning problems and helping brands to serve their campaigns to the relevant targets, in a trusted environment. Different initiatives are underway to create a better advertising ecosystem. Advertising has always been a revenue pillar for publishers, and like the others, it’s facing pressure to transform.