Go Local: Driving revenue with local communities. As technology makes inroads in every field - media, healthcare, transportation, food, just to name a few - consumer attention span is ever reducing with several products competing for that mind-share. Is delivering curated experiences and #hyper local experiences a strategy, a buzzword or the pure art of building great products?

More than 40% digital revenue for publishers is estimated to come from programmatic advertising and it is growing year on year. However, concerns over what inventory to put in programmatic in order to maximise the revenue remain a challenge. What are the challenges and insights to go programmatic.

Fireside chat: Varun Mohan, Head of Digital Revenue, Republic TV & Alap Ghosh, Managing Director, Jellyfish

WhatsApp and VR/AR in native advertising. Bloomberg | Quint has cracked the code to monetise WhatsApp chat app. Their WhatsApp chat is now a hit with clients and offer interactive real-time queries (a'la Messenger bots and more), personalised stock market watchlists and portfolios, daily podcasts, logo placements and brilliant viral subscriber recruitment strategies.