Session 3A: In NewsMedia Ads We Trust
Latest studies out of the APAC region show a high level of consumer trust in TV, newspapers and news websites. Encouraging signs out of Australia show that this high level of trust can help stem the decline in print advertising.
Moderator
Director, Asia, WAN-IFRA APAC
AdTrust3: Extending the Trust Halo
More than 90 per cent of Australians choose news media to stay up to date with the issues that matter most to their lives. A key factor that drives this continuing engagement with newsmedia is trust.
NewsMediaWorks' latest research into this hot topic shows how newsmedia is the most trusted of all mediums and how this trust halo extends from editorial content to advertisers. The research also delves deeper into how trust differs in key advertiser verticals, across age demographics, why it is important and how the insights from the study have been used to unite publishers in NewsMediaWorks' trade messaging: The Truth Builds Trust.
Speakers
Marketing Director, NewsMediaWorks, Australia
AdTrust APAC Survey Results
This session will feature the results of region's largest such survey on the most and least trusted platforms involving 12 APAC countries. Be the first to view the findings of this unprecedented study!
Speakers
Managing Director, Syno Int Asia
Panel discussion on AdTrust APAC Survey results
Speakers
Head of External Affairs, Manila Bulletin Publishing Corporation / President of United Print Media Group (UPMG) Philippines
Chief Executive Officer, KG Media
COO, South China Morning Post- Marketing Director, NewsMediaWorks, Australia
CEO, Syno International