Breakfast Session - Advertising vs UX: Does higher revenue always come at the expense of the readers?
Location:
Carron, First Floor
Maximizing ad revenue can easily come at the expense of the user. However, this session will reveal data-driven best practices to increase advertising revenue through better user experience, and reveal the only way to measure the effect UX has on publisher revenue.
Pre-register here: https://www.marfeel.com/workshop-wnmc-2019/