Sessions 10

How to build an audience of millions that feels like an audience of one

Location: 
Grand Ballroom

Mitra has led the expansion of CNN’s digital audience through the deployment of innovative digital story-telling, creative distribution strategies and by focusing on the story while making sure it is distributed as quickly and widely possible. Mitra will tell us about the different teams she has for each platforms, the internal cultural changes and workflows that have been implemented, the use of alerts and push notifications, second screen strategies and several other initiatives she has led during these last three years.

Moderator 

  • Executive Director of Aspen Digital, The Aspen Institute, USA

Speakers 

  • Senior Vice President, CNN Digital Programming, USA

Shariff