How to build an audience of millions that feels like an audience of one
Location:
Grand Ballroom
Mitra has led the expansion of CNN’s digital audience through the deployment of innovative digital story-telling, creative distribution strategies and by focusing on the story while making sure it is distributed as quickly and widely possible. Mitra will tell us about the different teams she has for each platforms, the internal cultural changes and workflows that have been implemented, the use of alerts and push notifications, second screen strategies and several other initiatives she has led during these last three years.