Having a ‘mobile strategy’ suggests that mobile is one of many important distribution channels, as opposed to the new reality... it is becoming publishing’s most important channel. However, there are many challenges to overcome to get it right, including content execution, traffic acquisition, user engagement, monetization, and technological restrictions. This panel brings together three publishers to share their past, present, and future in publishing, as well as their recommendations to evolve in an increasingly ‘mobile’ landscape.