The Road to a fully Digital-Funded Newsroom
The focus on reader revenue means the newsroom is shifting slowly from cost-sink to profit centre. We talk to three leaders focused on content-driven subscription growth.
How Schibsted hit 1 Billion Krone reader revenue
Publishers like Schibsted have managed to hit huge stretch targets for subscription growth over the last few years, and are now targeting digital sustainability.
Intervenants
SVP Consumer Marketing and Revenue, Schibsted Media, Norway
Impact of investigative journalism on subscription
French pure digital player Mediapart has proved that strong content can drive a business based purely on reader revenue (!) - backed up by a solid and highly professional subscription strategy.
Intervenants
Managing Director, Mediapart, France
The F+ Strategy
When leading up-market German daily Frankfurter Allgemeine Zeitung launched the comprehensive digital only F+ product for only €11.80 per month, this signified a major change in direction for the brand. They have steadily winning new subscribers, giving them one year to establish a habit, before increasing the price to closer to €20. Buhr explains how the strategy is working out so far.
Intervenants
Distribution Director, Frankfurter Allgemeine Zeitung, Germany
