Mark Thompson was appointed President and CEO of The New York Times in 2012, after spending 8 years as the BBC's Managing Director in charge of the BBC's international expansion and digital outreach. When Mark took over The New York Times, the newspaper had half a million digital subscribers. Eight years later, it has become a global digital powerhouse, achieving to reach 5.7 million digital subscribers at the end of Q2, 2020, adding 669,000 new digital subscribers. This puts The Times on course to achieve its goal of 10 million subscriptions by 2025. At the beginning of the year, digital revenues reached $450 million and digital product revenue also exceeded that of print for the first time. In this session we will learn how a traditional medium was transformed into a global digital powerhouse focused on subscription and becoming a destination for millions of readers.