Lessons learned from Subscription Labs in Latin America
Location:
ONLINE · MEXICO CITY TIME
As part of its Digital Growth Program, Google launched a pilot America’s Subscription Lab, which includes 5 news organizations from Latin America, which condensed the learnings and insights from previous reader revenue initiatives.
During this session, we will learn how these companies obtained valuable results in their conversion and retention strategies, by developing a strategic roadmap for long-term subscription success and executing experiments and tactics to address key priorities.
Moderator
Deputy Director, Digital Revenue Network, WAN-IFRA, France
Intervenants
Global Strategy Lead, Google News Initiative, USA
Innovation and New Business Director, Rede Gazeta, Brazil
Executive Editor, O TEMPO, Brazil
Global partnerships solutions lead, Google, USA
