Leveraging the Funnel to Grow your Reader Revenue
Come learn about measures you can implement immediately at the top of the funnel (awareness), mid-funnel (consideration & conversion), and bottom of the funnel (purchase & loyalty). In this session led by Facebook News Accelerator with coach and moderator Lissa Cupp, hear how APAC publishers grew their reader revenue, subscribers, and newsletter signups. Come away with ideas for your reader revenue strategy which you can implement in your news organisations right away.
Hosted by
Moderator
Blue Engine Collaborative Coach, Facebook Accelerator
Intervenants
COO (Content & Commercial), Sin Chew Media Corporation
Transformation & Learning Director, CommonWealth Magazine, Taiwan
Head of Digital Business, Communities, and CRM, Tempo Media Group, Indonesia