Creative Approaches to Higher Revenues
Check out this showcase involving the clever use of formats and executions to drive revenue. From influencers, to social media to smart and impactful content. Hear from media executives who are at the forefront of generating high impact, high reach and increased ROI on the hundreds of projects, productions and campaigns under their belts.
Moderator
Director, Asia, WAN-IFRA APAC
If you don't have anything interesting to say as a brand, then you're just a product
Young people expect brands to entertain them and align with their values. Find out how VICE – a pioneer of branded content – partners with brands to show its audiences a world they don’t know, create stories no one else can and champion voices no one will.
Intervenants
President, VICE Digital, APAC & Middle East
The next generation of content creators & their impact In the media economy
With the rise of personality and single creator based content producers in the media industry, there’s a new set of skills, revenue and business models in the industry that focus more on content optimisation to an audience and niche (hyper-local) approaches to brand messaging. Find out how Mediacorp's Bloomr.SG creator network integrates such content creators into large-scale campaigns and other projects that run the gamut of scale, budget, ROI and engagement!
Intervenants
Lead, Bloomr.SG Creators, Mediacorp