What Is Your TV/Video Strategy and Should You Have One?
Location:
Salón Barahona 1-2, Level 2, Convention Center Cartagena de Indias
Video is hot property right now, but still uncharted territory for publishers. Therefore, turning video investments into a successful strategy is one of the core challenges facing news publishers today. So how can you develop your video business? Here are some ideas for building a video brand, streamlining production, and exploring new forms of revenue from video.
Moderator
Expert Advisor, WAN-IFRA & Senior Advisor, Schibsted, Sweden
Intervenants
Digital Content Manager, Artear, Grupo Clarín, Argentina
Executive Producer, Video, Refinery29, USA
Academic Coordinator, LATAM Cultural Change Ignition Program
Director, Digital Strategy, GFR Media, Puerto Rico