Mobile is a serious business at Schibsted Sweden and mobile ad revenue is almost twice as high as print advertising revenue for Aftonbladet the country's biggest news brand. The next step in this mobile ad strategy is growing local advertising. Frida Kvarnström, Sales Director at Schibsted Sweden, is responsible for the group's local advertising expansion. Kvarnström, a mobile specialist, is using Schibsted's local reach, as well as, technology to change the way customers advertise.

Special guest: Michał Wodziński is part of the Upday founding team, a new international news mobile service of Axel Springer and Samsung Electronic.