The masterclass is based on case studies from Asia and some relevant examples from other geographies. It would line up as follows:

• Property opportunities: Examples of best practices from newspapers and major property sites, and how you can incorporate them into your print / online services to generate high-margin revenue.
• Recruitment opportunities: Examples of best practices from newspapers and major recruitment sites online. What services and tools do you need to offer, especially social media-oriented, to engage fully and profitably with job-seekers and companies in your markets?
• Automotive opportunities: Targeting auto dealers / moto dealers / transportation dealers and private-party sellers to create a highly profitable business with print and online elements.
• One-hour conversation about the elements of classified advertising: the "freemium" model; the importance of "critical mass;" competing or cooperating with online classified businesses; ancillary opportunities like high-gloss property advertising magazines, and more.