IN-CONFERENCE SESSIONS
These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.
14:00 hrs - Chartbeat Session
As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page. Our content intelligence tools and quality metrics go beyond clicks and pageviews so you can understand reader engagement — the amount of time users spend actually reading content. This helps you value your best stories and ensure they thrive across platforms and devices. Session sponsored by Chartbeat.
Intervenants
Audience Editor, Clarín, Argentina
Head of Audience Development, Clarín, Argentina
14:30 hrs - Nexo: A winning digital pure player in Brazil
Launched two years ago this month, Nexo has become the most successful digital news startup in Brazil. Director of Strategy & Business Renata Rizzi, who is also a founder, discusses how Nexo captures a national audience with its effective, engagingly rich content that offers the kind of context that informs and ultimately impacts the national debate. She also talks about the company’s subscription model, an innovative blend of retail and B2B. Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on the journalism and less on production issues and system maintenance. Session sponsored by CCI Europe.
Intervenants
Co-Founder and Director of Business and Strategic Development, Nexo, Brazil
