TECH AND TOOLS TO WIN IN THE DIGITAL ECONOMY
Location:
Sala Federal
14:00 hrs - Performance as a key aspect of the growth of a medium
Can the speed of a site affect its growth?
A high level review on best practices in the field, how to reduce visitor losses and increase traffic. The impact on monetization. Cases of analysis, tools and new technologies (PWA).
Intervenants
Digital Media Consultant, Argentina
14:45 hrs - The economic impact of Adfraud, Brandsafety and Viewability in the Digital Advertising Industry: and how can the publishers leverage this new metrics.
Intervenants
CCO Arena Sport / Time for Digital, Argentina
15:30 hrs - The Future for Digital Publishers : The Rapid Rise of Progressive Web Apps #PerfMatters
With the ever-increasing use of mobile devices for reading news and content on the go, the speed, performance, and overall user experience of a publisher's website can truly make or break a publication. We will dive deep into the latest and best-performing technology in the industry, PWA, and how publishers can maximize their user engagement and boost ad revenue through these exciting applications.
Intervenants
Strategic Partnership Manager, Marfeel, Spain