Session 5: Innovation in Digital Advertising
Develop efficient ad strategies for a mobile-first media environment, tapping on native and programmatic advertising. Keep premium pricing, and stay safe from market fraud.
Session intro: Compensation strategies for driving multimedia sales
Intervenants
President, Lamb Consulting, USA
Programmatic ad strategy
How Asian media companies manage the migration of advertising spend in programmatic
Intervenants
Head of Buyer Cloud, APAC, Rubicon Project
The Ad-blockers issue
The impact on publishers and advertisers. How is the industry addressing the issue?
Intervenants
Director, Global Advisory - WAN-IFRA, Germany
Panel discussion on ad-blockers moderated by
Intervenants
- President, Lamb Consulting, USA