Beyond the hype, Blockchain offers a mini-revolution for areas of the media industry. Its decentralised nature, the high level of authentication and the real-time interaction with each component of the value chain, open a wide range of applications: from paid content solutions to direct author monetisation (bypassing distributors) to allocation of ad/marketing budgets according to lead generation performances.

Jarrod Dicker left The Washington Post this year to manage the development of Po.et, a platform designed for this new decentralised media economy. He will explain the opportunities he sees and discusses the threats.