Session 7: Scale still matters: 3 successful digital audience growth strategies
Several media outlets in Latin America have managed to reach and grow their audiences through the creative and efficient use of their different platforms and social media for content distribution purposes. Their goal: to reach scale and monetize. In this session, a national daily, a multiplatform media organization and a regional newspaper will tell us how they're doing it.
Moderator
Executive Director, Interactive Advertising Bureau - IAB, Colombia
Caracol: Boosting Digital Audiences through a Multiplatform and Multichannel Strategy
Marcelo will tell us how he manages the digital audiences generation and monetization strategies at nine radio, television, press, and digital media outlets through innovative synergies between each brand, its platforms, and its social networks.
Intervenants
Digital Vice President, Caracol Televisión, Colombia
Focusing on content to grow: Keys of EL TIEMPO's digital expansion
A journalistic culture based on innovation labs for content formats, a workflow focused on digital video and transversal production flows, are some of the ways this 107-year-old newspaper keeps its constant transformation going.
Intervenants
Deputy Director, El Tiempo, Colombia
EL DEBATE: A daily regional newspaper, an ever more national digital audience
EL DEBATE, the leading newspaper in the Mexican state of Sinaloa, has positioned itself as one of the media companies with the largest digital audience in the country. Andrea will tell us how they've achieved it, through technology, the creation of verticals (Chispa.tv, Nación Rex, Soy Carmín, etc.) and editorial innovation.
Intervenants
General Editor, EL DEBATE, Mexico