The Globe and Mail is a legacy news media company that has operated a successful transformation while always providing Canada's 36-million market with top-level independent journalism. This session will provide insightful lessons from a major yet relatable news player that has pivoted towards digital reader revenue by investing in technology and innovating editorially. David Walmsley has been leading The Globe’s award-winning journalism and will explain how five years into its digital content strategy, The Globe has innovated in several aspects and recently, has experimented with content segmentation to reach more audiences and provide them with better content. Some key figures behin The Globe's leading position:

• The Globe is the most read newspaper every week with 3.3 million readers.
• Globe digital weekly readership also leads at at 4.3 million.