Session 4A: Pricing Strategies For Maximum Profits
Setting the right price can make all the difference between winning new subscribers or losing loyal long-time paying print and digital readers. How much is too much? What value and bundles can publishers offer to hit that sweet spot? Speakers share the factors that go into pricing considerations, marketing tactics and attractive add-ons to ensure subscribers feel they are getting value for their money.
Moderator
Founder & Editor-in-Chief, DealStreetAsia
Bisnis Indonesia’s digital subscriptions bet
With a cover price of 80 US cents and at 32 pages, the Bisnis Indonesia Daily broadsheet is Indonesia’s most expensive daily paper and the thickest. It started charging the same cover price for its e-paper three years ago and releases it at midnight as a perk to its e-paper subscribers. President Director Lulu Terianto shares how this 33-year-old publication has become a market leader which does not believe in discounted pricing and the business strategies behind its upcoming mobile phone app.
Intervenants
President Director, Bisnis Indonesia Group
Why 9.90 Is Not Always 9.90: Successful Subscription Pricing Strategies
Dr Jochen Krauss will expand on a Market Excellence Framework that covers Pricing Strategy (i.e. current & future revenue sources in context of digitalisation), Product Design and Price Setting (i.e. portfolio design and price optimisation) and Price Implementation (i.e. Campaign design and Price communication).
Intervenants
Partner, Simon-Kucher & Partners