Podcasts are consolidating as a audio platform through which it is possible to experiment with innovative story-telling, build loyal and look for new audiences and monetization strategies. American digital native Slate has 25 podcasts today, which he estimates this year will reach 200 million downloads. Asha Saluja will tell us what are the editorial strategies are behind the journalistic and commercial success of this podcast offer. On the other hand, Ana Ormaechea will tell us about the current increase in audio consumption, through conversational audio (speakers), direct audio and podcasts (PRISA Radio has more than 800 podcasts produced in different Spanish speaking countries). She’ll explain how audio has become not only a format but a real interface in which media outlets and brands must learn how to effectively distribute their content.