Sponsored lunch: How can media organizations engage Gen Z with truthful and trusted coverage?
Location:
Rio Ballroom
With Generation Z making up 32% of the 7.7bn global population in 2019, learn how to reach young LATAM audiences with limitless content options but limited time. Gen Z’s quest for truth means they support brands who speak to their identity and core values. Gain insights on how your media outlet can ensure coverage is transparent, truthful and honest against a backdrop of fake news and misinformation.
Intervenants
Media Account Manager for Brazil, Reuters, Brazil
Latin America Chief Editor, Thomson Reuters, Brazil
