Lotta Folcker has a long experience in TV-broadcasting. Before joining Aftonbladet TV, she was the head of Sweden´s largest morning show at TV4. She joined Aftonbladet in 2014 as the head of the Swedish election-related program, and is now managing the whole TV department.

Aftonbladet TV has a leading online position in Sweden. The strategy is to hold and develop the leading news position for online video, and at the same time to create video that drives new digital revenues.

The last six months Lotta Folcker has developed a new video strategy for the corporate group Schibsted, the leading media house with the most visited news sites in the Nordic region and with classified sites all over the world.