Luke Miller has worked for Yahoo! designing native mobile experiences. He has a master’s degree in Information Science and brings expertise on users motivation and behavioural psychology. He is inspired by the methods of B.J. Fogg, the father of contemporary product-mediated behaviour change and director of the Persuasive Tech Lab at Stanford. Miller became the first ever dedicated mobile employee at the Wall Street Journal, where he stayed for 3 years, before moving to Yahoo! He also teaches at Parsons and General Assembly and co-founded Tumbleweed, a mobile storytelling app.