Steve Yelvington was born into the news business, the son of a newspaper editor, and has worked as a photographer, reporter, editor and executive at news companies throughout the United States. He has served as VP/Audience, VP/Content and Strategy, Director of Publishing Systems, Executive Editor and in other roles for Morris Communications, Cox Interactive Media,  and the Minneapolis Star Tribune. Before moving to the digital world in 1994, he worked in print journalism in Minnesota, Missouri and Illinois. He has won both the EPPy Outstanding Individual Achievement and NAA Online Innovator award.