In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to the street level to enable hyperlocal segmentation. The high quality of the articles and images combined with the geotargeting accuracy now drives 60–70 subscription sales a month for the Norwegian publisher. Jan Stian Vold will share learnings and key success factors around this newsroom automation project.

Read more about the BT newsroom automation case here.