3:00 PM CDMX/4:00 PM BOGOTÁ   ·  6:00 PM BUENOS AIRES/ SAO PAULO  ·  10:00 PM MADRID

Media houses today have to be able to adapt to the fast-paced digital world and the rising complexity of the tech tools at hand. At the same time, they cannot lose sight of the growing needs of the audience, their mission, their legacy, and their commercial objectives.

Integrating all of these into a coherent framework to create a comprehensive strategy for the organization, embracing a "product-centered" mindset, is what makes product managers essential to every successful digital strategy.

In this session, we will discuss with North and Latin American cases how they have successfully adopted this approach, the challenges involved and the benefits they are gaining from it.