After years of disruption and, this past year, COVID-19, the media industry finds itself at  a complex, uncertain juncture. But it’s an opportunity to accelerate the digital transformation of companies, assess the forces impacting the business and benefit from the resilience of trusted legacy media and its fundamental role in open societies. How are leading media brands weathering the current crisis and what does the future look like for them? In this session we will talk about the future of the business in terms of advertising, revenue diversification, the needs-driven evolution of reader-revenue models and leadership.