These two local media groups in the U.S. and Latin America experienced accelerated growth by creating new products and implementing innovative and creative strategies that increased their conversion rate and audience engagement.

In 2020, Tribune Publishing grew digital subscribers by 30.7%, ending Q4 with 436,000 digital subscribers. Also, digital content revenues increased 57% to $16.5 million for full year 2020. This impressive growth during a chaotic year is due to their innovative products, their engagement tools and conversion strategy.

In order to decongest the various sources of revenue, OPOVO decided to bet on its commitment to the audience and digital subscriptions by creating the first multi-streaming platform for journalism and culture in Latin America: "O POVO +". Since the launch of O POVO+, they have quadrupled their monthly subscription sales, reached their target of 35% digital subscriber base, maintained their retention levels and can confidently say that they have a digital product that differs significantly from the digital translation of a print product. All of this has only been possible thanks to an unprecedented alignment between content, marketing and product.